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By Fiona Hamann
July 30, 2018
WesTrac, Australia’s premier Caterpillar dealer, has opened new Sydney headquarters in Casula, designed to bring it closer to its customers and major infrastructure growth areas.
It opened the doors on its new 24,000-square-metre site at the Crossroads development on 16 July. Situated at the intersection of the M5 and M7, the new facility is close to many significant current and future infrastructure projects.
“The new facility incorporates new machine sales, service, and parts primarily to support the construction industry and commercial engines used in marine and power systems applications,” WesTrac NSW/ACT Chief Executive Greg Graham told Jobsite in an exclusive interview.
“WesTrac has long understood that the key to our success lies in helping our customers to become more efficient, more productive, and more profitable,” he said.
“The new base for our Sydney operations is located at the centre of the city’s growth corridor and is easily accessible via major arterial roads,” said Greg. ”A number of our clients are working on major infrastructure works close to our new facility, and we’ve recently seen the award of the early earthworks package Western Sydney Airport, within 30 minutes of our facility.”
He went on to explain the process that led WesTrac to choose Casula: “Three years ago, we conducted a study of WesTrac’s branch network in the Sydney Basin. We wanted to get closer to our customers, so we mapped the residential, non-residential and engineering construction projects forecast to commence over the next ten years at postcode level. We then weighted it based on likely customer involvement in those projects.”
He continued: “This process gave us a great understanding of where our customers would be operating over the next decade. By using analytical tools, we established where we need to be to reach the most amount of customers in the shortest possible time, and this led us to the M5/M7 junction.”
A report by forecasting consultancy Macromonitor earlier this year found investment in major infrastructure projects across Australia is set to soar over the coming five years with projects in Sydney and NSW making a hefty contribution. WestConnex, the Sydney Metro City and South-West projects, Western Sydney road projects, and Sydney Light Rail are all expected to contribute to a national spend of $16 billion a year by 2020, with the figure much higher when taking smaller infrastructure projects into account.
Greg explained the site for the new facility belongs to investor AMP: “We have leased the property from AMP Capital with a 15-year initial term. They developed the site to our specifications with Prime Construction undertaking the development works.”\
As part of the relocation of operations from Holroyd to Casula, WesTrac has taken the opportunity to streamline and enhance the customer experience.
“The warehouse at Crossroads is 1,500 square metres larger, and we are expanding the inventory. Thanks to the adoption of automation and inventory management systems, we will be able to get customers the parts they want quicker,” said Greg. “This is all supported by a layout that gets trucks and other vehicles in and out of the complex faster.”
Once customers enter the Crossroads site, they will find an efficient drive-through parts bay catering for sectors, such as heavy construction, building construction, commercial engines, paving and highway trucks. Specialised service areas include capabilities for component rebuilds and painting. Meanwhile, a 300-square-metre product-demonstration area has been established to provide customers with first-hand experience of the latest Cat products.
The new Casula facility will also showcase and sell new-to-market Caterpillar equipment, such as the NextGen Excavator range which launched in late May. The Cat 320 GC, 320 and 323 are the first members of Caterpillar’s Next Generation of Excavators to be rolled out in Australia and boast an array of industry-leading technologies. Features including Cat Grade with 2D, E-Fence, Assist, and Payload come standard with some models.
With business booming for WesTrac, it is not surprising they are seeking a range of trades to join the company, as Greg explains: “All 150 members of our Sydney team have moved with us to the new site in Casula. Continued growth in our business means that we are seeking additional people to fill roles, such as plant mechanics, auto electricians, spray painters, high voltage electricians, and field service technicians.”
While WesTrac has already opened for business on 16 July, it will host a launch function in early August to celebrate.
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