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By Justine Diaz
November 21, 2016
We know a leader like you wants to stay competitive in the rapidly evolving construction industry. A trade show could be the perfect opportunity for you to gain an audience with heavy hitters, network with thought leaders, and learn the latest trends to help you boost your career.
We’ve compiled a list of our must attend trade-shows for 2017 that will help put yourself in a place that can open doors to your future. From green building to innovation in technology and everything in between, the variety on this list is top-notch. And, there's something for every professional:
Here are some tips to take full advantage of what these events have to offer and build a stronger business in 2017.
Send emails prior to arriving and let potential leads know you will be there
Come prepared with promotional materials to exchange while networking
Invest in a booth at the expo
Attend a continuing education certification session
Grow your reputation by arranging to give a speech
Utilize post-show attendee lists to send follow-ups after the event.
Bonus points: Track leads through your sales cycle to base whether or not to attend in 2018!
In the end you’ll put faces to names, open doors to potential projects, gain knowledge and exposure to new trends, and competitive insights. In our opinion, the most valuable benefit is rekindling the motivation and enthusiasm that drew you to this great industry in the first place.
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