Six Ways to Increase Your Chances of Winning the Bid
Proven Tips That Make All the Difference
We have composed some guidelines for you to keep in mind when composing your bid in order to ensure that your firm is the one awarded with the job.
Step 1: Know What You Need Before Asking What They Want
Too often, contractors bid on jobs they are unprepared for. Find out what types of bids you would like to win before you even start looking at bidding on any actual jobs.
Step 2: Know Your Audiences
Whether you deal with some or all of these types of clients, you need to conduct market research on each and develop a micro strategies to appeal to each based on their personal interests, pain points and needs.
Step 3: Do Your Homework
Gain knowledge about your prospects, specifically what they are looking for and what they are willing to pay to have it done. Find out exactly what they want and align your bid to match their needs.
Step 4: Follow Directions
You may think that if you don?t include something, they can?t hold you to it. But not doing so could make you appear sloppy or as if you are trying to sneak something by. Any extra effort on behalf of the employer to decipher your meanings leaves a lasting negative impression.
Step 5: Set Yourself Apart
Give your client distinctive reason to choose you instead of your competition by providing them with benefits they won?t find anywhere else. If you don?t offer anything beyond what your competition offers, you can only sell your price?which is a war you don?t want to start.
Step 6: Sell a Relationship, NOT the Bid
The importance of establishing a personal relationship with your potential client cannot be stressed enough. Go beyond the details and paperwork a make the effort to engage with your potential client face to face.
1. Know Want You Need Before Asking What They Want
2. Know Your Audiences
3. Do Your Homework
4. Follow Directions
5. Set Yourself Apart
6. Sell a Relationship, NOT the Bid
Similar to the mystery of SEO, there is no magical prescription for how to win a bid that works for everyone.
But you can always learn more… Don’t go bidding crazy. Be smart about it and check out the entire eBook here.