Features

It’s Common Sense

Construction as an industry has the highest worker death rate. Why would you ever step foot on the jobsite without the right protective gear?

Read More »
Features

Go Lean: Cutting Waste & Increasing Productivity

When you walk away from the webinar, you’ll have a better understanding of the real waste you are battling daily and understand the LEAN Principles: Customer Focus, Culture and People, Workplace organization and Standardization, and Elimination of Processes and Continuous Improvement. You’ll know what each principle truly stands for and why they are integral to building a Lean company. In addition, you’ll get a snapshot of the 5S plan and an overview of some of the latest Lean tools like BIM and VSM/A3.

Read More »
Features

How to Step up Your Performance and Stand Out

What if you remove this customer pain point by improving job scheduling so that your crews show up when they’re supposed to? You’ve set a goal for improving consistency that’s measurable while addressing exactly what’s important to clients. Now, what about all those other customer interactions? By setting goals to eliminate inconsistencies in performance, you also keep the emphasis alive.

Read More »
Features

7 Tips for Working Safely in Extreme Cold Weather

When extreme cold hits, some work must wait for a prolonged warm up, as is in the case of brickwork, concrete, and painting. The remaining workers must deal with sub-zero conditions that create special problems, one of the biggest of which is the threat the cold poses to their health. U.S. employers are required to follow OSHA’s guidelines, which include the “duty to protect workers from recognized hazards, including cold stress hazards, that are causing or likely to cause death or serious physical harm in the workplace.”

Read More »
Features

A Look Inside Public Private Partnerships

Contractors that bid on large government projects have no doubt heard the term “public-private partnership.” They might have even participated in one. But many are likely to have little or even no experience with this method of procurement or may have some misconceptions about what they are and how they work. Simply put, a public-private partnership, or P3, is an arrangement through which a public entity transfers most or some of the risk of a major project to the private sector. Broadly speaking, any joint effort between the private and public sectors to build, renovate, or maintain publicly-owned assets could fit the definition.

Read More »
Features

4 Top Tips for Going Green

The best time to look for reuse and repurpose opportunities is when you’re considering whether to pursue a project. That’s why it makes good sense to add reusing and repurposing to the checklist you use for rating projects. If the project is new construction with no demolition or removals, your options will be limited to mostly plant materials, rock, and soil. For instance, you could use large stones and boulders as landscape accents or build them into retaining walls. You could remove and reposition plants, or even pot them and use them on other projects. When you have excess soil, it can be used as fill or—if it’s good top soil—as a planting medium.

Read More »
Features

Storytelling: Construction’s Best Marketing Tool

As a marketing strategy, storytelling conveys a company’s personality, connects with people, appeals to emotions, and builds relationships. The most effective storytelling is multimedia and multi-platform, combining photography, videography, websites, social media, and written content.

“Storytelling is probably the most important technique,” says Rob Melis, founder and president of Construction Marketing, a Sarasota, Florida-based advertising and marketing firm that works solely with the construction industry.

“As human beings, we’re brought up to understand the world around us based on stories that we’re told. I am absolutely convinced that there is a special part of our brain that is really designed to process stories. We have an amazing power to understand and get lost in and find ourselves in stories. It’s an extraordinarily efficient and powerful way to communicate lessons and knowledge.”

Focusing on past projects, an organization’s history, a family-owned business aspect, or a project manager’s expertise, construction companies have many stories to tell. They just need to be told, Melis says.

He says construction company leaders don’t always take advantage of the power of their own compelling stories to market themselves.

“Unfortunately, marketing hasn’t been a huge part of construction in the past, but we’re in the digital age now, and it’s becoming more important every year,” he explains. “[Storytelling] is a way to make people like you and want to work with you, which is the business aspect.”

Read More »
Features

Building Tough to Weather the Elements

With natural disasters becoming more prevalent, buildings are increasingly taking a hit. Construction companies are now frequently choosing to opt for resilient design methods to build structures that can withstand high winds, hurricanes, tornados, drought, and other natural disasters.

Read More »
Features

The ABCs of SEO and SEM

Construction is both macro and micro. In Dubai, there is a building that stands a half-mile high, for instance (the Burj Khalifa). Yes, that would be the Macro. What would be an example of the Micro? SEO and SEM, to name a couple of things. What are SEO and SEM? You wouldn’t confuse either of them for a half-mile high skyscraper, for starters. But if properly and intelligently employed, these quiet little tools will make your construction business much more visible than even the absurdly towering Burj Khalifa. Much more visible. This odd and thrilling fact can be filed under “The Weird Beauty and Stunning Business Economies of the Internet.” It goes something like this.

Read More »
Features

GBK 2018: Construction in the Land of Fire and Ice

Known for its breathtaking landscapes of volcanic rock, dramatic geysers, and some of the largest snow-covered glaciers in all of Europe, Iceland is aptly named “The Land of Fire and Ice.” It is the second largest island in Europe and is located near the arctic circle, making it home to some of the most extreme elements. Short winter days yield very little sunlight, and its subarctic climate can produce freezing, blustery weather year-round.

Read More »